Difference between Subdomain and Subfolder

Subdomains and subfolders have a huge role to play in a website. Knowing and understanding these two help in structuring your web page. However, not all people are familiar with these two terminologies. What is a subdomain and a subfolder? Are there any differences between the two? Subdomain Every website in the World Wide Web has a subdomain. In the URL www.facebook.com, “www” is the subdomain. Subdomains can be customized depending on...

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Learning Resources for PPC Beginners

Since PPC puts a website or an ad way ahead of the organic search results, learning a thing or two on how to do it is a great addition to one’s knowledge. For beginners, PPC or pay-per- click is an online marketing strategy where advertisers get to pay their publishers for every time an ad is clicked online. This may sound simple yet there is still a lot to know about PPC. To have a winning online campaign, one must do intensive research to select...

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Most Important Principles in SEO That Can Help Increase Website Traffic

Businesses understand how important online presence is for their brand names. Since most consumers use the Internet to find new items and services, the use of digital marketing has been the most convenient way to reach target customers. Websites and online campaigns rely on traffic. Without this, no one will absolutely know about the brand name. Search engine optimization (SEO) applies different strategies to make every website and online campaign...

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Why Businesses Should Consider Social Media Marketing?

Recognition from consumers drives businesses to put an extra effort in marketing their brand. Social media marketing has become a trend since most consumers nowadays are glued on their smartphones and tablets. It could be a fad; however, the tremendous effect it gives to one’s traffic is totally overwhelming. In a post in Hubspot, marketers saw a great opportunity in social media marketing in 2014. 92% of marketers took advantage of social media...

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What Consists of the Most Economical Web Design Service? (5 factors to consider)

Digital marketing has made a very influential and powerful turn in the world of business. Recently, companies turn their investments on digital marketing as it is accessible to almost all people in this generation. In this digital age, customers are always online checking on what’s new and fresh. Since digital marketing is the easiest and fastest way to reach possible clients, launching a good website is a good start to build a company’s name in the...

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10 Best Quotes on Digital Marketing

  Image Source Digital marketing has surprised every business with its power and influence. The use of its strategy has been widely used making the competition in digital marketing stronger and much more challenging. Marketers have been tirelessly thinking of different ways to promote their brand name and keep their traffic in the World Wide Web. It is common to see different businesses putting up their own websites to be easily accessed...

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