Difference between Subdomain and Subfolder

Subdomains and subfolders have a huge role to play in a website. Knowing and understanding these two help in structuring your web page. However, not all people are familiar with these two terminologies. What is a subdomain and a subfolder? Are there any differences between the two? Subdomain Every website in the World Wide Web has a subdomain. In the URL www.facebook.com, “www” is the subdomain. Subdomains can be customized depending on...

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Learning Resources for PPC Beginners

Since PPC puts a website or an ad way ahead of the organic search results, learning a thing or two on how to do it is a great addition to one’s knowledge. For beginners, PPC or pay-per- click is an online marketing strategy where advertisers get to pay their publishers for every time an ad is clicked online. This may sound simple yet there is still a lot to know about PPC. To have a winning online campaign, one must do intensive research to select...

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